ContentMartketing

via Marketing https://ift.tt/T74UCiW I’m a former NBCUniversal Page , and I will always remember how thorough the application and interview process for the program was. Most importantly, it taught me a valuable lesson: soft skills can be equally as — if not more coveted — than hard skills. In my experience, soft skills development is seen as a sign of metamorphosis. While hard skills are essential, they’re also typically mandatory for a role. On the other hand, soft skills require more intrinsic motivation and long-term change. I owe a great deal of my career growth to developing and adapting my soft skills, so read on for my best tips and practices. Table of Contents What are soft skills? 7 Soft Skills You Need to Achieve Career Growth Why are soft skills important? Additional Soft Skills to Nurture Soft skills can be taught, but they‘re less straightforward than more technical capabilities. Hard skills are the specific qualities that can be clearly defined, measured, a...

via Marketing https://ift.tt/PlytVqh Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics are like having a behind-the-scenes guide — they reveal what’s working, what’s not, and where there’s room to grow. By using data effectively, I gauge the impact and success of my efforts. In this blog, I’ll walk you through some of the best tools I’ve come across for doing that. But I’ll start by discussing why content marketing analytics are absolutely essential. Table of Contents Content Marketing Analytics Tools What are content marketing analytics? Why are content marketing analytics important? How to Use Content Marketing Analytics Data Content Performance: What I Recommend You Focus On What are content marketing a nalytics ? Content marketing analytics is the process of collecting and interpreting data related to your content marketing efforts, then using key performa...

via Marketing https://ift.tt/1BPKaHN I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake ... But when it comes to work-related processes, it's one of my favorite things. Why? Because it helps me analyze what is and isn't working. I can then use these actionable insights to create or improve upon any content strategy. Honestly, I love content monitoring so much that I want you to love it, too. And that‘s why I’ve included as much of my knowledge on the subject as possible in this article. I've also gathered more “must-know” insights from other content specialists. On the latter, I'd like to express my gratitude upfront to everyone who shared their insights below. Seriously, dear reader, please know that when it comes to content monitoring, you're in incredible hands. That said, let's get into it. Table of Contents What is content monitoring? The Benefits of Content Monitoring How to Monitor Content Best Practices...