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via Marketing https://ift.tt/nGWmX2J Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. Sound like your organization? We want to help. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in. Bookmark this guide for later and use the chapter links below to jump around to sections of interest.     Inbound Marketing for Nonprofits Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. We’re here to convince you otherwise. Inbound marketing is all about creating valuable experiences that positively impact people and your business. Inbound marketing for nonprofits can help you attract new supporters for your cause, connect to valuable donors, enga...

via Marketing https://ift.tt/xKd8Uly Have you ever noticed that telemarketers have a way of calling at the worst possible time? Say, right when you’re about to sit down and enjoy dinner? I used to get these pesky dinnertime calls all the time. Not only were they frustrating, but they never seemed successful for the companies trying to drum up leads (at least at my house). Well, I’m here to tell you that the days of these dinnertime cold calls are long over. In this post, we’ll talk best practices for inbound lead generation that are effective, strategic, and don’t ruin anyone’s dinner. First, we’ll start with defining a lead, and then we’ll cover what online lead generation is, and why you need it. Next, we’ll go into how to qualify someone as a lead, how to label lead types, how you generate leads, and why inbound lead generation is much more effective than simply buying leads. What is a lead? A lead is any person who indicates interest in a company’s product or service. Lea...

via Marketing https://ift.tt/mBdpQsr Gmail, AOL, and Outlook are our top picks for creating free and private email accounts. These email service providers give you privacy. They provide lots of storage space. They are accessible on all internet-connected devices and browsers. Beyond our top picks, there are other email service providers I like. In this guide, I’ll explain what each free email account entails. You’ll also learn about the best email service providers on which you can host your account and integrate with  your business website  for free right now. Table of Contents Types of Email Accounts Best Free Email Accounts Best Free Email Accounts for Privacy How to Make an Email Account Frequently Asked Questions Types of Email Accounts There are two main types of email service providers to choose from: email clients and webmail. Let’s briefly explore these email service providers. What are email clients? Email clients are software applications...