ContentMartketing

via Marketing https://ift.tt/vq1mesB Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. But for most small and medium businesses, the AI landscape feels overwhelming. They don’t need the hype; they need practical help. The reality is that 50% of small businesses fail within five years. Not because starting a business is hard, but because scaling one is brutal. When you’re caught between limited resources and ambitious growth goals, you need tools that deliver actual results, not more complexity. That’s what we’re building with Breeze — AI designed specifically for scaling companies, built directly into HubSpot’s customer platform. In this post, we’ll take you behind the scenes of how we’re building Breeze, the most common use cases, and how it’s already helping real businesses drive results. The Breeze Tech Stack: Building for the AI-First Era Software is evolving. What started as desktop programs in the 1990s and moved to cl...

via Marketing https://ift.tt/5USEny9 Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you‘re a marketer like myself, you’ve probably experienced the same feeling of whiplash as marketing trends continue to shift. Keeping up with the latest marketing trends isn’t always easy. But to succeed in the fast-paced marketing world and maintain relevance with your audience, it's vital to stay ahead of them. Fortunately, I gathered all the information you need on the latest marketing trends — straight from industry experts and HubSpot's survey of 1,400+ global marketing professionals — and crafted this guide just for you. Let's take a deep dive into marketing trends for 2024, shall we? Table of Contents The Marketing Trends of 2025 (Highlights) The Top Content Marketing Trend The Top Social Media Marketing Trend Use Marketing Trends to Grow Better 1. Brands will focus heavily on younger audiences, ma...

via Marketing https://ift.tt/Usdurf7 When I’m reading a blog post or a long web page, one of my favorite things to do is jump to a specific section that I want to read first. This is made possible thanks to anchor links. Want to see what I mean? Scroll to the table of contents below. Each of the topics in the table of contents is clickable, allowing you to jump directly to that section. Pretty cool, right? The best part about it all is that it‘s super easy to create an anchor link yourself, even if you don’t have extensive HTML knowledge . If the HTML-speak feels confusing, just follow along with the real-world examples below. Note: If you are a HubSpot customer, follow these instructions. Table of Contents What is an HTML hyperlink? What is an HTML anchor link? External Links vs. Jump Links Anatomy of an Anchor Link How to Create an Anchor Link Best Practices for Jump Links What is an HTML hyperlink? An HTML hyperlink is a clickable link that can be attached to any ...

via Marketing https://ift.tt/0owR7P3 Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's innovative and engaging for your prospects and customers. In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. Table of Contents What is a content strategy? Why Marketers Need to Create a Content Marketing Strategy Content Marketing Strategy Statistics Elements of a Content Strategy Plan What You Need to Create a Content Marketing Strategy How to Create a Content Strategy Framework Questions to Ask When Creating a Content Strategy Content Marketing Strategy Examples Content Strategy Template Content Strategy Tactics Your content strategy is t...