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via Marketing https://ift.tt/AuskyZ8 I fly Southwest Airlines almost exclusively, and one thing I’ve noticed about Southwest is that their branding is on point . Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal at Midway Airport, I’m surrounded by Southwest’s consistent brand colors, messaging, and imagery. This is an example of integrated marketing at work. If you’re interested in presenting a cohesive, consistent brand experience that leaves your products or services top-of-mind — like Southwest does — this guide is for you. Read on to learn more about integrated marketing, how to weave it into your marketing plan , and how to create your own campaign. Table of Contents What is integrated marketing? How to Build an Integrated Marketing Campaign Integrated Marketing Strategies and Best Practices Examples of Integrated Marketing Campaigns Marketing Plan Template Imagine discovering a n...

via Marketing https://ift.tt/9Nmk1Mx Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, so you climbed up and flew down. Customers take a similar journey through your company's conversion funnel when evaluating whether or not to buy from you. You have to pique their interest, build trust, and encourage them to take action. In this post, I‘ll explain conversion funnels and how they impact your customer journey. Then, you’ll learn how to optimize your funnel to increase the number of people who make it to your conversion point at the bottom. Table of Contents What is a conversion funnel? Why Understanding Your Conversion Funnel is Important Conversion Funnel Stages Conversion Fun...

via Marketing https://ift.tt/yAdF0Wj When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes. Was it the irreverent branding that didn‘t connect with British sensibilities? Or proof that even viral marketing can’t guarantee product success? According to behavioral science expert Phil Agnew , the answer is more nuanced. 1. Who Needs Premium Water? In the UK, tap water isn't just acceptable, but a point of pride. Scottish tap water is famously excellent , and many Brits are genuinely proud of their municipal water quality. The cold climate creates another unique challenge: water comes out of pipes already refreshingly chilled. This natural advantage eliminates one key selling point of bottled water — coldness — before the marketing battle even begins. “The idea that you're going to splash cash on something you can get for free out of your...

via Marketing https://ift.tt/VOU8dyv As a marketer, I know that a marketing strategy is essential to nurture future clients, improve my business’s bottom line, and increase the ROI of my efforts. But that doesn’t mean it’s easy — 74% of small and medium businesses say they lack confidence in their marketing strategies. To stay consistent and see powerful results, you need a clear roadmap for your objectives, audience, positioning, and tactics. Here, I’ll share the critical components of an effective marketing strategy, complete with data from HubSpot’s latest State of Marketing report and a free marketing template so you can hit the ground running. Table of Contents What is a marketing strategy? Marketing Strategy Components Why is a marketing strategy important? Marketing Strategy Process Examples of Successful Marketing Strategies Best Marketing Tools to Execute Your Strategy A completed marketing strategy typically includes brand objectives, target audience persona...