ContentMartketing

via Marketing https://ift.tt/Wy4l8I6 Reddit has evolved from its 2005 origins into a digital powerhouse, proving itself as an invaluable territory for marketers. While the platform maintains its core strength in community engagement and authentic discussion, it's transformed into a sophisticated marketing channel that offers unique advantages over traditional social networks like Facebook or Instagram. In this post, I'll share some fresh stats to understand better how Reddit became a marketing haven. General Reddit Statistics Reddit Demographics Stats Reddit User Behavior Stats Reddit Business Stats Reddit Video Stats Engaging Content and Hot Topics on Reddit In recent years, Reddit has solidified its position as a platform with staying power, and a marketing essential by expanding its advertising ecosystem and enhancing its multimedia capabilities . The platform's significance is amplified by its dominant presence among Gen-Z and millennial users, who now rep...

via Marketing https://ift.tt/DGuX7UV 90% of the U.S. population has eaten at a McDonald's over the past year. Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonald‘s is one of the most popular and long-lasting brands we’ve got. We all take it for granted. Except maybe we shouldn't. There‘s a reason McDonald’s ranks among the top 10 most magnetic brands for Gen Z — surpassing Sephora, NFL, and Starbucks. And it's not the nostalgia factor… At least, not entirely. To get to the bottom of this, I sat down with two experts — Anna Engel, Director of brand, content, and culture at McDonald‘s, and Nathaniel Gaynor, Brand marketing manager at McDonald’s — whose full-time job is to make McDonald’s cool to Gen Zers. Lesson 1: Marketing should be symbiotic. Engel thinks of campaign elements — whether it's a new food item, a digital campaign element, or a social media post — as “ingredients.” ...

via Marketing https://ift.tt/hKEnXab Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable, but that’s only if you know how to navigate and optimize the anatomy of a Facebook Ad. When it comes to creating a Facebook ad for your business, there are a lot of different things to consider. How much text is too much? What should it say? Video or image? And that’s on top of all the budget , strategy , and setup logistics . It can be overwhelming but taking it step-by-step helps. Here, we’ll do just that, focusing on my favorite part of the whole process (and also the area where I shine brightest): the creative. Looking for a detailed guide for getting started with Facebook ads? This blog article has you covered. Table of Contents Facebook Ad Anatomy in 2025 Tips for Mastering Your Facebook Ad Anatomy 5 Facebook Ads That Hit the Mark Take (Facebook Ad)vantage in 2025 Facebook Ad A...

via Marketing https://ift.tt/d2nBAoQ Think you're good at spotting AI-generated content? Put it to the test. Between Midjourney, Lummi and the host of other AI image generators, it's getting harder to detect AI imagery.  Take this quiz and find out how good you are at finding AI in everyday images, videos, and illustrations.  

via Marketing https://ift.tt/2wlqNUt Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna be a good day. Today, we’ve got spicy takes and spicy language from a master of marketing who made his fortune selling spicy shorts. Lesson 1: Don’t get hooked on the performance marketing drug. Preston Rutherford openly admits that he made every mistake in the book when co-founding the shorts company Chubbies. So I kick off our chat by copping a line from Sheryl Crow: “What’s your favorite mistake?” “Favorite mista-a-ake.” He sings, then laughs. “Favorite. Obviously a euphemism for gut-wrenching and sleep-depriving mistake. But, just to honor Sheryl…” He thinks a moment: “ Getting hooked on the drug that is short-term performance marketing — and in particular return on ad spend (or ROAS) , where effectively all of our marketing investments were evaluated on that basis.” My eyebrow goes up. Most marketing leaders want to see a measurable, pr...

via Marketing https://ift.tt/OkomeBH The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s not on your calendar already).  To get 30 seconds of ad time during the big game, brands coughed up a cool $7 - $8 million per spot. If that’s not in the budget, here are seven Super Bowl ad alternatives that will cost you a lot less. I’ve also got examples of big brands with particularly creative alternatives to Super Bowl ads, plus tips on using Super Bowl marketing strategies in your own <$7 mil campaigns. Table of Contents What Big Brands Do Instead of Buying Super Bowl Ads 7 Affordable Marketing Alternatives to Super Bowl Advertising Creating a Super Bowl-Quality Ad What Big Brands Do Instead of Buying Super Bowl Ads In 2021, at least 10 big brands — Budweiser, Coca-Cola, and Pepsi among them — sat out Super Bowl LV and directed their funds elsewhere. Anheuser-Busch, Budweiser’s parent company, donated money toward CO...

via Marketing https://ift.tt/bZYUpI1 When it comes to marketing, McDonald's reigns supreme. From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger chain contains many branded elements that stand the test of time. But what‘s the secret ingredient to McDonald’s continued marketing success? Director of Brand, Content, and Culture Marketing Anna Engel and Brand Marketing Manager Nathaniel Gaynor both say the secret sauce lies in its fan-driven strategy. Here‘s what marketers should take from McDonald’s unique strategy. 4 Reasons McDonald's Marketing is Iconic 1. It sees the importance of Gen Z. It's no secret that Gen Z has a lot of buying power. In fact, Zoomers have a buying power of $860 billion and will likely reach $12 trillion by 2030. But Gen Z‘s ability to spend isn’t the only reason McDonald's has an entire team dedicated to tapping into the iGeneration. “McDonald's, as a brand, knows the importance of building ...