ContentMartketing

via Marketing https://ift.tt/jZgF16q Welcome to  Creator Columns , where we bring expert  HubSpot Creator  voices to the Blogs that inspire and help you grow better. Jaguar’s recent rebrand has people talking, but not in the way most marketers hope for. Gone are the classic cues of British elegance. In their place is minimalism and “modernist exuberance.” Their rebrand campaigns involve cryptic videos, high-fashion models, and a new mantra: “Copy nothing. Delete ordinary.” Reactions have been mixed. Marketing legend Mark Ritson called it “f---ing lunacy,” while Rory Sutherland is reserving judgment, saying, “It’s too early to call.” So, what’s Jaguar playing at? What has Jaguar done? The historic British car manufacturer has gone for a new look. The leaping cat has been removed from the logo. In its place is a minimalist wordmark that now reads “JaGUar.” Yes… with that random capitalization. Jaguar launched this rebrand by wiping their social media profiles cle...

via Marketing https://ift.tt/u35TDaP As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for programmatic ads. This process is often one of the most efficient and cost-effective ways to purchase ad inventory online. But, even for experienced marketers, real-time bidding can be confusing. That’s why I wrote this article: to break down what RTB is, how it works, and the pros and cons of using it — in plain, jargon-free English. Table of Contents What is real-time bidding? Real-Time Bidding Terms to Know How does real-time bidding work? How much does real-time bidding cost? How to Measure the Success of Real-Time Bidding Ads Real-Time Bidding Platforms Real-Time Bidding Pros Real-Time Bidding Cons Let’s get started. In a traditional media buying process , the marketer has to buy ads manually. Let’s say I find a magazine that serves my buyer persona. I ask the magazine publisher for their media kit...

via Marketing https://ift.tt/CLGxrOo When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can't believe the marketing power that we have sitting at our fingertips today. Instead of broad-stroke campaigns based on geography, brands are now able to target consumers in unique segments and offer genuinely personalized experiences (with minimal money spent). The success of this comes down to your audience profile. This easy-to-overlook step in consumer research allows you to personalize your campaign's messaging to reach those most likely to convert. You can then limit the amount of spend wasted on underperforming ads. Below, I’ll share best practices for building an audience profile and go over examples that can light the way. Let's go! Table of Contents:  What is an audience profile? Why is audience profiling important? Benefits of Audience Profiling The Audience Profiling Process What information should I include in an a...

via Marketing https://ift.tt/0JEQpZW A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to look for designers and photographers to work for to add those elements to my writing. A great portfolio is essential to help me make the right choices of who to work with. Whether you're a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients and landing future jobs. Once you’ve created your digital portfolio, you’ll need somewhere to host or showcase it — that’s where a portfolio website comes in. Here, we've created a list of the best portfolio websites for designers, freelancers, and photographers to ensure you can showcase your best work in any industry. Table of Contents Best Free Portfolio Websites Best Free Portfolio Websites for Freelance Writers Best Free Portfolio Websites for Designers Best Free Portfolio Websites for Photographers   Exa...