ContentMartketing

via Marketing https://ift.tt/9TPtHG6 I recently did a presentation night with my friends. If you’re unfamiliar with the concept , it’s when a group of friends gets together to share presentations they created about a topic of their choice. The topics are typically light-hearted and fun. For example, mine was “my friends as obscure animals.” You would be surprised how difficult it was to develop ideas for something as silly and unserious as a social presentation night. So, it’s naturally even harder to ideate presentation topics for a professional setting with the pressure of needing to impress, influence, educate, or entertain. I will share how to develop thought-provoking and relevant topics for your presentations to ensure they are memorable and resonate well with your audience. Table of Contents How to Choose a Great Presentation Topic in 5 Steps 120 Presentation Topic Ideas 5 Presentation Tips How to Choose a Great Presentation Topic in 5 Steps I’ve broken down the...

via Marketing https://ift.tt/IQbYqTo The best content creators make it look easy, but behind every slick YouTube video and delightful blog post is a digital content workflow that might involve a couple people or a couple dozen. Technology has not yet advanced to the point where marketers can snap their fingers to launch a successful email campaign, YouTube series, or blog. Until then, content requires extensive planning, team effort, and a consistent content workflow to keep everything and everyone on track. In this article, we'll explore what a content workflow is, why your team needs one, and the steps to building the right one for your marketing goals. Table of Contents What is a content workflow? Content Creation Workflow: Task-based Workflows vs. Status-based Workflows Content Strategy Workflow: How to Build One Defining roles, goals, and output is critical to an effective content workflow. You’ll also want to make (and adhere to) a realistic timeline. Your conten...

via Marketing https://ift.tt/tnaei7p Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. I hate to tell you this, but without marketing, your product (no matter how amazing it is) will never be found by the customers whose problems it would solve. This could lead to lackluster sales, financial failure, and potential customers who are still suffering from their original problems. A product marketing manager can help you avoid this by finding strategic angles to connect your product’s features with your customers and their pain points. Recently, I asked Nathan Oakley , marketing manager at RJ Living, to talk to me about product marketing and the job’s responsibilities. I also asked him to describe a typical day as a product marketing mana...

via Marketing https://ift.tt/NdQCB1h I consider myself to be a good editor, but I only got to where I am today by practicing my editorial skills.  Being a good editor is a muscle you have to practice. In this piece, I’ll go over how to improve your editing skills with 12 strategies I used (and still use) to edit more efficiently while maintaining the integrity of the original author's words.  I self-edit everything I write for the HubSpot Blog. I also run Breaking the Blueprint, a blog column that primarily publishes content by external contributors whose writing I have to edit.  The editing skills I’ve developed help me ensure that my writing, and that of external writers, is good and helpful for readers like you. Let's go over some of my tried and true methods. 12 Ways to Save Time While Editing a Piece of Writing 1. Find a quiet space to do your editing. Don't try to get your editing done in a meeting, or when you're around chatty coworkers. Research shows ...

via Marketing https://ift.tt/vgIuR4N I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s a place for all types of video — highly-produced, live-streamed, and long- or short-form. Whatever video production tips or techniques you use, your efforts can pay off in a big way. A whopping 88% of marketers share a positive ROI with video — a number that’s practically unheard of with just about any other medium. I’m sharing some of the most effective video production tips below to help you dive into the world of video marketing . Table of Contents Understanding the Different Types of Marketing Videos 16 Video Production Tips for Your Next Marketing Video Understanding the Different Types of Marketing Videos Before I go any further, I want to address the elephant in the room. Video consumption has changed drastically over the last several years, as have consumer expectations of production quality and video format...

via Marketing https://ift.tt/e4uMaxV Art and marketing are made for each other, and this week’s master proves that. He's done collabs with brands like Nike, Heineken, Crocs, and the NBA … But it’s not all about advertising. He‘s also a serious artist in his own right, a luminary at the Isabella Stewart Gardner Museum, and his work’s been spotlighted everywhere from NBC to The Washington Post to Hypebeast. In the venn diagram of art, pop culture, and marketing, Matt Zaremba lives smack in the bullseye. And it makes me think I should really get a hobby. 1. Want to sell your product? Personify it. You get the sense that Matt Zaremba's mind is always in story mode. Take a recent collab with ASICS on an older, previously archived running shoe: When asked how his team came up with the “Small Wins Add Up” campaign to show off the shoe, Zaremba doesn't even blink. “First off, we know you can run in this thing, but 98% of people buying the shoe are not running. They...

via Marketing https://ift.tt/AxnDy5j The holidays are pretty much here, and my head is still spinning from how fast 2024 went by. And if you‘re a marketer, your head may also be spinning trying to figure out this year’s holiday shopping trends. You needn‘t worry; I’ve got you covered with insights from our most recent consumer trends report. Let‘s explore consumers’ minds and determine what marketing and shopping trends you'll need to leverage this season. Table of Contents Holiday Shopping Trends Holiday Marketing Trends What's Next? Holiday Shopping Trends Last Christmas, I was scrolling through Instagram on my sister‘s couch (as I’m prone to do) when I saw a photo of two velvet blouses by a shop I love called Midnight Hour. My sister had just given me money as a gift (best sister ever), so I used some of the money to buy both tops directly through the business' Instagram. Our 2024 Consumer Trend Tracking Report shows that my shopping experience aligns with m...