ContentMartketing

via Marketing https://ift.tt/bGIznse If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational content used to be the go-to method for building brand awareness and driving growth. And it was a pretty simple process: rank for key search terms, attract web traffic, and convert leads. But with AI’s growing capabilities, this category of content has become commoditized — easily generated, widely distributed, and harder to distinguish from the competition. As a result, it’s increasingly difficult for brands to maintain a unique voice and stand out in an oversaturated market. This is where personality-led content comes in. By tapping into storytelling and the human experience, it connects with audiences in ways that AI simply can’t. But what exactly is personality content, and how can you add it to your marketing playbook? In a recent episode of Marketing Against the Grain , Kieran and I explore

via Marketing https://ift.tt/OFrsdDI In the paid acquisition world, clicks on your ads can seem like the holy grail. But you need a better way to measure your content's converting capabilities than just clicks — enter, cost per acquisition. If you really think about it, clicks only tell you if people arrive at your content. And as much as I wish my clicks could spell out the whole picture for me, they can’t. Instead, I’ve found the cost per acquisition (or CPA) is a better metric to determine whether my content is engaging enough to persuade my audience to stay and, ultimately, buy into my product or service. Read on to learn more about what exactly CPA is, the formula for calculating it, how its bidding process works, and some principles for crafting creative and convincing ad copy. Table of Contents Cost Per Acquisition (CPA) Cost Per Acquisition Bidding Cost Per Acquisition Formula Why is cost per acquisition important? What is a good cost per acquisition? How to L

via Marketing https://ift.tt/BgT5s9i Despite my tendency to let my email inbox bloat with unanswered emails (I just got a warning from Gmail that my inbox is 90% full), I'm actually pretty well-versed in email marketing. I used to manage the email newsletter at a TV station as a journalist, and I most recently managed the HubSpot Daily Newsletter before it morphed into the Masters in Marketing newsletter, which you should subscribe to if you haven't already. Though the marketing landscape is constantly changing, email marketing remains an effective way for businesses to generate leads and convert more leads. That's why local TV stations use them, your favorite brand likely has one, and HubSpot has a few! According to our 2024 State of Marketing and Trends Report, about a third of marketers (33%) use email as a channel to connect to their audience. This makes email the second most used channel behind social media. Email marketing isn't going away soon, so you shou

via Marketing https://ift.tt/0Lmd31k Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times , with the only clue a typewritten-style note at the bottom: “Printed at the request of LONGLEGS.” A week later, a user named Mr_Downstairs leaves strings of glyphs in the comments on Letterboxd. Image Source Billboards pop up; a partially obscured face peers down at drivers. In large red type, there’s nothing more than a phone number and a date. 458.666.4355 . 7.12 . It was all part of an eerily good marketing campaign from indie film distributor Neon, and it racked up a respectable $22 million for Longlegs ’ opening weekend in July. Arguably — don’t come for me — the campaign itself was more provocative than Nicolas Cage’s madman serial killer. I asked our spookiest HubSpot marketers: What made Neon’s campaign so effective, and what tactics can we bring to our (hopefully) less macabre marketing efforts? 1. Build a continuous journey for your audience. “The

via Marketing https://ift.tt/72SkOWb Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer. To launch successful marketing campaigns, you must know every detail about your audience — their goals, aspirations, pain points, and more. And building buyer personas is a good place to start. I brainstormed with the team and curated 40 buyer persona interview questions to survey your audience and create accurate personas. Once you have the data, use our free buyer persona template to share your findings with the rest of your company. Table of Contents Why conduct buyer persona interviews? 3 Key Benefits of User Persona Surveys & Interviews 40 Best Buyer Persona Questions Why conduct buyer persona interviews? A buyer persona (or user persona) is a fictionalized representation of your target customer. It essentially gives you an overview of your buyers’ preferences, pain points, motivatio

via Marketing https://ift.tt/9uhoaxd B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027 . However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. I wanted to find out how exactly B2B ecommerce strategies differ from B2C ones, the different types of B2B ecommerce channels, and how to successfully market a B2B business, so I talked to the people who know it best. Here’s how to get your B2B ecommerce strategy right, according to industry experts. Table of Contents What is B2B ecommerce? Types of B2B Ecommerce B2B Ecommerce vs. B2C Ecommerce 3 Top B2B Ecommerce Marketing Strategies B2B Ecommerce Examples B2B Ecommerce vs. B2C Ecommerce There’s more than just a single-letter difference between B2B and B2C ecommerce. Everything from sales to customer acquisition to ecommerce trends is different when you’re