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via Marketing https://ift.tt/rqcEbWX A few months after starting a former job, I attended a workshop in which we discussed our brand promise. It was a clarifying moment for me — despite having a solid mission and vision statement, it was the brand promise that really defined the heart of the company and what my role was. A brand promise isn‘t just a tagline — it’s a way to show customers what your brand can offer that no one else can. Like other kinds of promises, brand promises can get complicated. They set high expectations, offer ambitious commitments, and impact relationships. Let’s talk about what a brand promise is, how to create a brand promise, and see examples from popular B2B and B2C brands. We’ll also share a brand promise template to help you draft your own. Keep reading or jump ahead to the section you're looking for: What is a brand promise? Why Your Brand Promise Is Important How to Write a Brand Promise What makes a brand promise successful? Brand Prom

via Marketing https://ift.tt/wYqnpW0 As someone who has experimented with different AI marketing tools , I can confidently say that embracing AI can benefit marketing teams looking to become more efficient in reaching their goals. While it can automate tasks, save time and costs, and boost productivity, there are some AI challenges marketers should be aware of. Our 2024 AI Trends report found that 74% of marketers predict most people will use AI in the workplace by 2030. So, I figured I should explore the challenges marketers could face when working with AI, so they're prepared as it becomes a bigger part of their workflow. I’ll also highlight expert insight from industry leaders so you can learn how to tackle these challenges and harness the power of AI in marketing. Table of Contents The 10 Biggest Challenges When Implementing AI 12 Tips for Implementing AI The 10 Biggest Challenges When Implementing AI Along with the benefits of using AI in marketing outlined in t

via Marketing https://ift.tt/fiu2peS Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan's Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads. (I'm sorry I can’t offer up a more recent fall-inspired album. To be fair, I'm still obsessed with my "Summer 2019" mix . ) Keep reading to learn why Zapier's head of paid ads thinks the golden age of paid ads is over.  1. Fully embrace the influencer buzz.  James de Feu says the golden age of paid advertising is over. And he's okay with it.  He's also the manager of paid ads at Zapier.  (I'm currently imagining Mad Men's Don Draper rolling over in his TV grave.) De Feu is so confident about influencer marketing that he negotiated to bring it under his paid ads team. He succeeded because, moving forward, "we see that as our brand motion."  In fact, when I asked how he'd spend a hyp

via Marketing https://ift.tt/UbMAqHk I remember my first day at HubSpot. I was so nervous and had a million concerns swimming around in my head. How long will it take for me to get the hang of things? Can I manage my workload and connect with my coworkers? Fortunately, my outstanding manager at the time prepared a comprehensive checklist that followed the rhythm of a typical 30-60-90 day plan. It helped me slowly but steadily adapt to HubSpot. Fast forward a few years, and I'm a rockstar at my job. To help set your new employee, or yourself, up for success, here's what you need to know about crafting the best 30-60-90 day plan. Table of Contents What is a 30-60-90 day plan? Benefits of a 30-60-90 Day Plan When To Make a 30-60-90 Day Plan How long should a 30-60-90 day plan be? Parts of a 30-60-90 Day Plan How to Write a 30-60-90 Day Plan For Managers For Executives 30-60-90 Day Plan Template 30-60-90 Day Plan Examples For Team Leaders For Marketing Stra