ContentMartketing

via Marketing https://ift.tt/kZxMNjz Kris Hughes is a content strategy and storytelling wizard. He: ✍️ Wrote (and sold) blogs before it was cool 👻 Spent years ghostwriting daily social content for clients, from agencies to CEOs 🖥️ Runs his own digital strategy consulting firm (on track to hit 30% YoY revenue growth) Here are Kris’ six tips for nailing your content strategy — to generate solid, authentic leads. 1. If You Don’t Tell Your Brand’s Story, Someone Else Will As a founder with a million priorities, content like blogs and social media posts can seem like low-priority items. But if you don’t tell your brand’s story, someone else will make assumptions and tell it for you.  Don’t sit on your hands when it comes to content. Your story and voice need to: Be authentic Feel natural to you Make sense to your target audience Hot tip: Take a look at your competitors — if they’re not doing a strong enough job of telling their story, they’re leaving content gaps on the

via Marketing https://ift.tt/oSvxEwh When I started my journey as a freelance writer, I struggled with writing introductions. I’d often find myself diving into the main body of the article and even wrapping up the conclusion before circling back to the beginning. The pressure to craft an attention-grabbing opening was overwhelming, and I’d spend days trying to figure out the right angle. The reason is that intros have to be compelling enough to make readers continue. They have to make a good first impression. Compelling readers to read the article is an art form in itself. And if you don‘t do it well, you’re missing out on potential subscribers, leads, and customers. In this post, I'll share some simple techniques that helped me write powerful introductions that turn casual browsers into readers. Article introductions matter, and here’s how you can make yours count. Table of Contents How to Start an Introduction How to Write a Good Introduction Sentence Using Generative

via Marketing https://ift.tt/BAqPQ24 Marketing is all about meeting people where they are — and more often than not, they're on social media. For this reason, it's crucial to invest in social product discovery. In other words, use social media as a vehicle for consumers to discover your products. Of course, not all social media platforms are created equal, especially when it comes to product discovery. So, if you're looking to pinpoint the platforms consumers use the most for product research, you've come to the right place. Here, we'll dive into: What is shopper research? The top social media channels consumers use for product discovery Social Media Product Strategy Examples What types of content consumers watch and engage with Which platforms you should market your products on Let's dive in. Shopper research is critical for a better understanding of the customer journey from initial searches to website visits and eventual purchases. Plus, the ad

via Marketing https://ift.tt/b4Xj28D Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale. But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. As a writer and entrepreneur, I lean on AI tools every day to help lighten my workload. Recruiters can (and should) be taking advantage of AI recruiting software to help streamline their processes, too. AI recruiting tools can’t replace a great recruiter or HR person, but they can certainly make recruiting easier. I’ll be diving into the benefits and limitations of AI tools for recruitment and identifying some variables to assess before you select a tool. Then I’ll take a look at 12 industry-favorite AI recruiting tools. Table of Contents Why use AI recruiting tools? How to Choose the Right AI Recruiting Software Best AI Recr