The OGP Framework: HubSpot’s Approach to Driving Focus and Alignment
via Marketing https://ift.tt/9wmoCHU As a business, focus and alignment are everything. There are so many things you can do to move the needle, but which ones should you act on? With so many people working on so many projects, how do you keep everyone moving in the same direction? Unlocking these answers is the difference between disconnected work efforts and forward progress to achieve your mission. As we continue to scale, we need to encourage self-motivation and execute on more cross-functional work to help our customers drive growth. But let’s face it — autonomy without alignment leads to chaos. That's where the OGP framework comes in. Your strategy is only as good as how you execute against it. And having a framework to enable aligned execution is critical. Ours allows us to continue providing autonomy with clear alignment on priorities from the top. The OGP Framework OGP stands for Objectives , Goals , and Plays . Before you start identifying your OGPs, you have ...