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via Marketing https://ift.tt/9wmoCHU As a business, focus and alignment are everything. There are so many things you can do to move the needle, but which ones should you act on? With so many people working on so many projects, how do you keep everyone moving in the same direction? Unlocking these answers is the difference between disconnected work efforts and forward progress to achieve your mission. As we continue to scale, we need to encourage self-motivation and execute on more cross-functional work to help our customers drive growth. But let’s face it — autonomy without alignment leads to chaos. That's where the OGP framework comes in. Your strategy is only as good as how you execute against it. And having a framework to enable aligned execution is critical. Ours allows us to continue providing autonomy with clear alignment on priorities from the top. The OGP Framework OGP stands for Objectives , Goals , and Plays .  Before you start identifying your OGPs, you have

via Marketing https://ift.tt/JohX37n Instagram hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. But with great power comes great responsibility (#spiderman). Hashtags can skyrocket your business to new heights, but if used too frequently or without a clear strategy in mind, they become pointless and inefficient. That‘s where this guide comes in. I’ll share my top tips and insights for choosing the right Instagram hashtags to achieve your goals in 2024 based on the latest data and my own experience working with brands. Let's dive in! Table of Contents What is an Instagram hashtag? Why are hashtags important? Types of Instagram Hashtags How Brands Are Using Hashtags in 2024 [Data] Best Instagram Hashtags Best Practices for Using Hashtags on Instagram How to Use Hashtags on Instagram for Business How to Search Hashtags on Instagram

via Marketing https://ift.tt/zVqEstN In today's world, brands have to generate their own buzz with press releases. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they're scanning the latest headlines across multiple social media channels at once . Press releases help control the narrative surrounding your brand. Whether it's sharing a new product release or changes in your organizational structure, a regular cadence of meaningful news can help a company stand out and build mindshare with journalists over time. In this post, we'll discuss: What is a press release? Benefits of Press Releases Types of Press Releases Sample Press Release Format How to Write a Press Release Press Release Template Press Release Examples Tips for Publishing Press Releases What is a press release/news release? A press release is an official statement (written or recorded) that an organization issues to the news media and beyond. Whether we