ContentMartketing

via Marketing https://ift.tt/1WLfcCO Contrary to popular belief, companies don't sell products — they sell branding. They sell experiences, feelings, and ideologies. Businesses with amazing brands like Coca-Cola know exactly what experience they want customers to have when they make (or consider) a purchase. Being able to control the purchasing experience at this level is the power of branding at work. This branding guide will help you create and manage a strong brand that’ll entice customers to admire, remember, and prefer your business over the competition. So, keep reading or jump ahead to find what you need. Brands are an effective way for companies to communicate their vision. A brand clarifies what a company stands for and why. A brand also refers to the overall experience a person has when interacting with a business — as a shopper, customer, social media follower, or mere passerby. In a nutshell, branding is the process of researching, developing, and applying a di...

via Marketing https://ift.tt/rVOmc76 Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. This piece is in collaboration with Breaking the Blueprint , a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. I’ve been an inclusive marketing strategist and consultant for the last seven years. I’m also a consumer with several identities that are part of underrepresented and underserved communities. And I can’t tell you the number of times I’ve been on brand websites and social channels exploring whether or not I should buy something, only to decide "this brand isn’t for me" based upon something I saw or didn’t see. Once, I was sitting with my credit card in hand while clicking through to a brand’s Instagram account from a sponsored post, only to quickly put my card away because I didn’t see anyone in the imagery that looke...

via Marketing https://ift.tt/LpVZHIz As a content marketer, my top-performing channel for getting new clients is LinkedIn because: a) LinkedIn has over 1 billion users across the globe, 67 million of which are companies, and b) I have learned to use LinkedIn’s features to grow my network and market my services. In fact, I landed HubSpot and other reputable companies like Thinkific and Zapier through LinkedIn. But, LinkedIn is not only good for networking with like-minded business professionals. It’s also great for improving brand awareness, boosting leads and conversions, and increasing revenue. This guide is chock full of LinkedIn tips you can begin implementing immediately to help you learn how to use the platform to improve brand awareness, share your marketing content, and grow your business. When you use LinkedIn to market your business, you gain access to useful features related to analytics , connections, and brand-building, just to name a few. (Don‘t worry, we’ll review ...