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via Marketing https://ift.tt/nR3fv4E Whether you’re delivering a huge presentation or hosting a webinar, a touch of humor works like a charm to delight your audience. Plus, a joke here and there can convey a fun and creative company culture . I always use marketing jokes as an ice-breaker to start a conversation in a group or keep things breezy in the middle of a serious discussion. No matter how corny you sound, you can catch people’s attention and create a fun impression — especially when you’re cracking niche jokes about marketers. I’ve rounded up 26 marketing jokes that you can keep up your sleeve for your next big meeting or networking event. 26 Marketing Jokes for Your Amusement One-liner marketing jokes can instantly make people laugh and put you in the limelight. With this list of jokes I’ve handpicked myself, you don’t even have to try hard to be funny. Just memorize the ones you love, and you’re all set to make quite an impression in your next meeting. My only tip: Don’

via Marketing https://ift.tt/ymfkY39 Early in my career, I was intimidated by executive summaries. They sounded so corporate and formal. But, proper name aside, they’re really just the elevator pitch or the TL;DR (too long, didn’t read) of a document. Writing an executive summary is an important leadership skill, whether you're an entrepreneur creating a business plan or a CEO delivering a quarterly report. So, let’s sharpen that skill. Ultimately, an executive summary gives readers a concise overview of the most important information in a document, so they don't have to read the entire thing. Think of it like the SparkNotes of the business world. Documents that frequently have an executive summary include: Business plans Research reports Project proposals Annual reports How does it differ from other business statements? Let’s compare. Executive Summary vs. Business Plan All business plans have an executive summary, but not all executive summaries belong to bu

via Marketing https://ift.tt/zxmscFR Your website homepage is your company’s first impression for most customers, and first impressions are everything. Your landing page needs to make a killer first impression to encourage potential customers to stick around and engage. In this guide, I’ll share some best practices for homepage design along with brilliant homepage design examples that have implemented these practices. Table of Contents Homepage Design Best Practices Brilliant Homepage Examples to Inspire You Homepage Design Best Practices Through trial and error (and a whole lot of website analytics ), I’ve developed a set of homepage design best practices that consistently deliver results. These practices have helped me create homepages that are not only attention-grabbing but also compel action and leave a lasting impression on visitors. Let's dive in. 1. Tell them who you are and what you do. Don’t leave website visitors guessing. Introduce your brand and mission a