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via Marketing https://ift.tt/b1BFcTz Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with. It’s common to put more attention and resources into your main website and product pages, but landing pages are the most direct way to convert a higher percentage of visitors into leads. To get the most out of your lead generation strategy and increase your conversion rate, here’s what to put on a landing page. What is a landing page? A landing page is a page on a website designed to turn visitors into leads. Sometimes referred to as a lead-capture page, landing pages contain a lead generation form that collects the visitors’ contact information in exchange for something of value, like an ebook, an offer, or a discount. The goal of a landing page is to tell your visitors exactly what you want them to do and why they should do it. Landing pages are separate from your website in that the

via Marketing https://ift.tt/P3rbyGp Working from home is a gift, right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools. In those moments, remote work life feels more like a punishment than a miracle. Remote work poses different risks and benefits. Plus, the popularity of this working style has only grown. In fact, when I began working remotely as a digital nomad in 2017, there was still professional pushback, skepticism, and a general dismissive attitude toward remote work. Since then, I’ve been remotely working abroad, and I’ve even published a book on the topic. For me and many others, remote work isn’t a trend; this lifestyle is a long-term choice that allows us to get exactly what we want out of our careers. You may need some help greasing the wheels, but I’m determined to help you feel the same from your remote work lifestyle. Not everyone transitions into remote

via Marketing https://ift.tt/jKpBxDw Whether I'm walking into a restaurant, or passing by an advertisement through a windowpane, I seem to run into QR codes just about anywhere these days. I feel like this is the case for everyone now that  45% of shoppers claim to use marketing-related QR codes. There's no denying the popularity and convenience of the QR code. But, what exactly is it, and how can you create one for your next marketing campaign? Keep reading to learn the magic behind QR codes and how to create your own. QR codes typically look like this: Not every QR code is shaped like a perfect square. Sometimes they have unique patterns, colors, and logos displayed inside. You'll find them in non-digital spaces like direct mail, signage, billboards, and even TV shows where you can scan the code on the screen using your phone. Both barcodes and QR codes can be scanned using a laser or a smartphone as long as the tool being used has the correct capabilities of re

via Marketing https://ift.tt/oMvxPce Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation. Top Lead Generation Content Types The best lead generation content types can help your business’s reach grow by leaps and bounds. Here are the types of content you should consider using. Short-Form Videos Video tops the list in lead-generating effectiveness as overall marketing trends c