ContentMartketing

via Marketing https://ift.tt/u0qk7pc Collecting high-quality data is crucial to making strategic observations about your customers. Researchers have to consider the best ways to design their surveys and then how to increase survey completion, because it makes the data more reliable. I’m going to explain how survey completion plays into the reliability of data. Then, we’ll get into how to calculate your survey completion rate versus the number of questions you ask. Finally, I’ll offer some tips to help you increase survey completion rates. My goal is to make your data-driven decisions more accurate and effective. And just for fun, I’ll use cats in the examples because mine won’t stop walking across my keyboard. Why Measure Survey Completion Let’s set the scene: We’re inside a laboratory with a group of cat researchers. They’re wearing little white coats and goggles — and they desperately want to know what other cats think of various fish. They’ve written up a 10-question survey ...

via Marketing https://ift.tt/gW8kzDY Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you're great at X or that you're way ahead of the competition when it comes to Y. But at the end of the day, what you really need to win new business is cold, hard proof. One of the best ways to prove your worth is through a compelling case study. In fact, HubSpot’s 2020 State of Marketing report found that case studies are so compelling that they are the fifth most commonly used type of content used by marketers. Below, I'll walk you through what a case study is, how to prepare for writing one, what you need to include in it, and how it can be an effective tactic. To jump to different areas of this post, click on the links below to automatically scroll. Case Study Definition Case Study Templates...

via Marketing https://ift.tt/udIk5D1 A car fire ignited a viral marketing moment for the Stanley brand. On November 15, TikTok user @danimarielettering posted a video showing the aftermath of her car catching on fire. Though the car was totaled, her Stanley Quencher tumbler was intact and still had ice in it. @danimarielettering Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup ♬ original sound - Danielle The video quickly went viral and has gone on to rack up more than 84 million views. Two days later, Stanley President Terence Reilly stitched Danielle’s original video offering to send her some new tumblers and to replace her car on behalf of the brand. This response has earned over 32 million views, quickly becoming the feel-good story of the season. @stanleybrand #stitch with @Danielle ♬ original sound - Stanley 1913 The comments to Reilly’s response are filled with praise for the brand, with TikTo...

via Marketing https://ift.tt/pIhrHiz Looking to grow your company’s reach? Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. The data speaks loudly: The global e-learning industry is set to reach $457.8 billion by 2026. How do you develop your first education marketing campaign? How much money and time do you need to invest? What is the whole range of benefits? In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing? Why education marketing is important? Building an Education Marketing Strategy 4 Tips for Education Marketing What is education marketing? Education marketing is the practice of promoting educational institutions, programs, products, or services to prospective students (aka clients), thus increasing student enr...