ContentMartketing

via Marketing https://ift.tt/Ih4OzpP Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention. Fortunately, my experience sending email marketing materials, such as newsletters, has given me a wealth of knowledge I'm happy to pass on to other marketers and business owners. Let's explore eight crucial metrics and KPIs you should be tracking to assess the effectiveness of your email efforts. 1. Clickthrough Rate Clickthrough rate (CTR) is likely the first answer you'll get when you ask an email marketer what metrics they track. In fact, I surveyed 190 marketers and found that the majority (33%) rank clickthrough rate among the top t...

via Marketing https://ift.tt/62lB3AF As an Etsy shop owner, I like to think my products alone are enough for customers to click "buy." Yet, it could be my two-day shipping guarantee. Or my product videos on TikTok. Or the sustainable packaging. My point is this: offering a great product is essential, but it's not enough to move inventory. You need to build a positive shopping experience around your product. A big part of this is embracing the latest ecommerce trends . In 2024, there's a whole lineup of new trends that could kickstart major growth for your ecommerce company — and we’ve chosen the top 14 trends we think will change how people buy and sell online. Let's dive in. 1. Short-Form Video Short-form video has taken the social media world by storm, and platforms like TikTok have become legitimate vehicles to promote your businesses I recently took a stab at using TikTok to promote my Etsy store, and was surprisingly happy with the results. While my ...

via Marketing https://ift.tt/mP9HZl8 If you fell off the bandwagon of sticking to your New Year's Resolution to become a content creator, you’re not too late. Fall is the best time of year to get started, so I want to walk you through my step-by-step process for planning out the next four months of content. This process is the same one I've used to grow my brand, Modern Millie — it's helped me achieve over 350K subscribers on my YouTube channel, and over 140K followers on Instagram. Whether you‘re a content creator or enterprise marketer, I have no doubt you’ll find something in this process that will work for you. Let's jump in. Why is the fall the best time of year to start creating? There are two major reasons the fall (primarily September through November) is one of the best times of the year to create content: During the summer, the sun is out longer, people go on vacation, and kids aren’t in school so you’ll often see a dip in engagement on social media ...

via Marketing https://ift.tt/KtTLkv7 In the world of online shopping, businesses are always sniffing out the next big thing. But what happens when you build a company entirely around something people don’t want anyway? Maybe you sell gym memberships. Perhaps you provide tax services or software to help people manage their money. What happens, then? The problem isn’t that people don’t want to get fit and keep their finances under control; the problem is that most prefer Ben & Jerry’s and shopping marathons. So, how can you get around this part of human nature and successfully market your products and services? Temptation bundling. What is temptation bundling, you ask? Let’s dive deep into the world of temptation bundling — its essence, how businesses apply it, and the magic it can sprinkle over the ecommerce scene. Table of Contents What is temptation bundling? Temptation Bundling: Desire and Action Temptation Bundling for Ecommerce Businesses Putting Temptation Bundlin...

via Marketing https://ift.tt/9roLgBx Abandoned cart emails are an essential part of an email marketing strategy — especially if you’re serious about boosting sales. Whether you sell to other companies or consumers, you can benefit from sending cart abandonment emails to buyers who haven’t completed their purchase. Here, you'll find abandoned cart email templates to get you started, plus effective abandoned cart email examples to inspire your own. Abandoned cart emails are one way to convert lost business and turn a hesitant prospect into a customer. If you feel like you’ve lost your customer’s business once they fail to click "Check out now," don’t fear. Customers navigate away from the checkout page for many reasons, and if one of those is merely timing, abandoned checkout emails can help you finally win their business. But what kind of tools can you use for sending abandoned cart emails ? For non-email marketers, this may feel like a difficult question to answer...