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via Marketing https://ift.tt/DjEl6iv When businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people who support them, work for them, and interact with them. Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both external (customers, followers, etc.) and internal (employees, vendors, partners, etc.) And it works. Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. Let's dive into the details of community management and how you can implement it for your brand. What is the purpose of community management? Community management has become increasingly popular and recognized by all types of businesses — however, it's still largely...

via Marketing https://ift.tt/2CgADfH On-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page SEO is also completely up to you: You get to establish what the topic and/or goal of each page will be. You get to decide on the target audience for that page. And you get to choose the target keywords and phrases you want to focus on. This can be intimidating and empowering at the same time. If you're unsure how to get started, we've built this on-page SEO checklist to help guide you. Jump To: What is On-Page SEO? Why On-Page SEO is Important On-Page SEO Elements On-Page SEO Checklist How to Manage On-Page SEO at Scale Google's algorithm ranks your website on three main factors: on-page SEO, off-page SEO, and technical SEO: On-page SEO refers to the page elements that enable search engines to crawl and index a page. Off-page SEO refers to social sharing, external linking, and more. Technical SEO ...

via Marketing https://ift.tt/JmUqZwj Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Especially at a time when college enrollment is down , higher education institutions must evolve, innovate, and leverage new strategies to attract and engage students. If you want to stay ahead of the curve, look no further. Here are the top 12 higher education marketing trends of 2023. 1. Short-Form Video Short-form video is taking the social media world by storm, and higher education can (and should) join in. Short-form videos capture the attention of today's digitally savvy students and provide a creative outlet to showcase your campus culture, events, and news. Consider leveraging platforms like TikTok, Instagram Reels, and Snapchat to deliver bite-sized content like campus highlights, behind-the-scenes content, and even faculty and student interviews. Take a look at this example from the University of Utah: @universityofutah Hap...