ContentMartketing

via Marketing https://ift.tt/mBxiD1s If you're looking for ways to strengthen your video marketing strategy, you've come to the right place! We've partnered with our friends at Wistia , the complete video marketing platform for any business, to show you how to use Wistia and HubSpot to strategically reach your goals with video. In this step-by-step guide, you'll learn: Where your business should be using video How to upload your videos to Wistia How to customize your videos How to share your videos How to generate leads from your videos How to track your video performance in HubSpot Let's dive in! Where You Should be Using Video Video is an awesome way to connect with your potential and existing customers on a personal level, almost like meeting them face-to-face. It's the perfect tool to showcase your product and let your brand's personality shine through. Businesses that ace their video marketing game have figured out how to use video at di...

via Marketing https://ift.tt/uqwU7QJ Around the globe, more than 300 emails are sent and received each day , on average. That's 300 opportunities to market yourself and your business in those individual emails you send. A lot of people treat their email signatures like an afterthought, which is a big missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more — either about you, about your business, or about something you're working on. So, if you're just putting your name and a point or two of contact information in your signature, you're not taking full advantage of the opportunity to connect and engage with the people you're emailing. So what exactly should go in your signature? 1. First and Last Name Just like with snail mail correspondence, your name should always be included so that the recipient of your message knows who it was from. This ma...

via Marketing https://ift.tt/YrCFsel Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs. Affiliate marketing is one of the best ways to monetize your blog , especially when you don't sell products or services. Joining an affiliate program can get you exclusive access to new content and special deals for your audience — all while earning you more money. There are many types of affiliate programs, ranging from online courses to website builders to marketing and business affiliates. Here, we're going to explore: What is an Affiliate Program? How do affiliates make money? Types of Affiliate Programs Best Affiliate Marketing Networks for Beginners Best Affiliate Programs Resources for Getting Started with an Affiliate Marketing Program To further understand affiliate programs, let's consider an example. Wirecutter.com , a New York Times company, is a website that lists product recomme...