ContentMartketing

via Marketing https://ift.tt/hEUX65d Imagine you own a delicious bookstore cafe in Boston. If someone searches "bookstore cafe near [insert a neighborhood in Boston]" on Google, you want your  WordPress website  to pop up at the top of the search results, right? You can ensure your company does so by implementing the most effective WordPress SEO strategies.  Having your website appear at the top of a search engine results page (SERP) is something you can achieve if you spend some time optimizing your site. By investing in WordPress SEO and implementing tried-and-true techniques, you can stand out from the competition and garner more traffic.  What is SEO?  Why is investing in WordPress SEO so important?  A Guide to WordPress SEO: 13 WordPress SEO Best Practices What is SEO? SEO, or  search engine optimization , is the process of increasing your website's free, organic traffic by improving your ranking and visibility on search engines su...

via Marketing https://ift.tt/wJQRX81 The great thing about YouTube is that there’s a channel for everyone, whether you’re looking to learn quick science facts or how to use your new gaming controller.  In this post, we’ve compiled 158 of the best channels on YouTube in their most popular and niche categories.  Top Educational YouTube Channels The King of Random (12.4 Million Subscribers) National Geographic (21.5 Million Subscribers) Crash Course (14.7 Million Subscribers) Ted-Ed (18.5 Million Subscribers) Alltime10s (5.5 Million Subscribers) SciShow (7.5 Million Subscribers) Veritasium (13.6 Million Subscribers) Khan Academy (7.8 Million Subscribers) INSIDER (3.3 Million Subscribers) Tom Scott (5.9 Million Subscribers) SmarterEveryDay (11 Million Subscribers) Talks at Google (2.1 Million Subscribers) Best YouTube Cooking Channels Tasty (21.1 Million Subscribers) Jamie Oliver (5.8 Million Subscribers) How To Cook That (4.9 Million Subs...

via Marketing https://ift.tt/nQZrxEk The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” I hear this from prospective clients all the time. And I get it. Business owners are skeptical of making an investment that might not pan out, so they get cautious and are ready to pull the plug at the first sign that they’re wasting money. Honestly, they probably are wasting money. There’s an epidemic of half-hearted content marketing out there that’s giving the whole inbound philosophy a bad name. So when I hear potential clients say that they tried content marketing but didn’t see results, this is how I respond. Why Your Content Marketing Efforts Might Be Missing the Mark Content marketing is not new. The ideas have been around for decades. At this point, no business professional is unfam...

via Marketing https://ift.tt/CKsX42N Company values help you direct every person on your team toward a common goal. They remind you that you share a bigger purpose. Businesses often look to each other to figure out how to refine their values, habits, and ideas into a set of values. To keep growing, companies need something their teams can get behind and understand. This search has led many people to HubSpot's culture code — and the original 2013 deck has almost 6 million views online. In this post, we'll explore why company values are important. We'll show you how to create your core values and serve up some industry favorites for inspiration. And we'll talk about how HubSpot created our culture code and work to grow better. Keeping these common values top of mind will help you make business decisions that are in line with your core principles and stay true to the company vision. Why are company values important? Core company values give employees purpose. Purpo...

via Marketing https://ift.tt/B2dR0Wo What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. I can't help you with your road trip or wedding speech, but I have a solution for planning your next social media marketing campaign — using a social media calendar! Most marketers now recognize that social media is integral to an effective inbound marketing strategy. With so many social networks available to us, it's crucial to stay organized and plan for when and what you will share on these platforms. Before we dive into our list of top tools to stay organized, here's what you need to know about social media calendars and why they're essential. What is a social media calendar? How to Create a Social Media Calendar Social Media Content Calendar Tools to Plan Your Messaging Social Media Templates Benefits of Using a Social Media Content Calendar & Content Planner Social Media Calendar Examples How To Create a Soc...