ContentMartketing

via Marketing https://ift.tt/Cc5rHfL A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don't convert. That’s even true for pieces that are well-written. That’s what happens when marketers ignore keyword intent, which is the missing element of the puzzle. Knowing not just what your audience is searching for but also why they want the information can transform your content strategy. Below, I’ll share my deep dive into keyword intent. Here’s all you need to know about getting it right. Table of Contents What is keyword intent? The Importance of Keyword Intent Types of Keyword Intent How to Identify Keyword Intent Tips for Optimizing for Keyword Intent What is keyword intent? Keyword intent — or, as others call it, search intent — reflects what a user wants to find in search results. Their goal might be learning about...

via Marketing https://ift.tt/8j4VQY7 I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. "I read the Wall Street Journal because my parents told me to. It's dense. It’s dry. I can't get through it." I was surprised. These were future business leaders who couldn't connect with the very content that was supposed to inform their careers. But that shock sparked an idea: What if I could create something different — something that made business news engaging and easy to digest? That idea became Morning Brew , a daily newsletter with over four million subscribers. We’ve expanded beyond general business news, with spin-off newsletters dedicated to retail, marketing, emerging tech, finance, and more. Below, I’ll share that growth journey. Here are my top five tips to make your newsletter unmissable....

via Marketing https://ift.tt/s0RPwSj When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can be the most engaging format. Regardless of length, for me personally, some of the most impactful marketing content I’ve seen has been in interactive videos. Even though the medium can be traced back to the decades-old “Choose Your Own Adventure” board game format — I LOVED those games growing up — it still feels relatively novel in the marketing world. I wonder if that’s why we don’t see much interactive video marketing? In any case, I’d like to see more of it out there. If you’re curious, I’d love you to keep reading as I share what interactive video is, how to create one, and eight examples from brands that are really on the cutting edge of this format. Table of Contents What is interactive video? Benefits of Interactive Videos How to Make an Interactive Video 8 Interactive Video Examples You can use interactive video...

via Marketing https://ift.tt/AUeaEq0 Consumers increasingly care about sustainability , and sustainable marketing practices are your vehicle for connection. Consumers value sustainability so much they’re willing to pay 9.7% more for sustainable products . HubSpot’s State of Consumer Trends report also found that buyers take a company’s environmental impact, DEI commitment, and ethical production practices when purchasing from a company. But here’s a critical point: sustainability and sustainable marketing are not about trying to make a quick buck. Brands must weave sustainability into their marketing transparently and avoid greenwashing. We’ll cover that and more below. Table of Contents What is sustainable marketing? Sustainable Marketing Principles Do customers care about sustainability? [New Data] Sustainable Marketing Examples Sustainable Marketing and AI To help cover the topic of sustainable marketing, I reached out to the most conscious, sustainable marketer I kn...

via Marketing https://ift.tt/jBlQo16 As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity, so I know who’s responsible for what and when tasks are due. Many projects derail because expectations aren't clearly set from the start. Deadlines get missed, budgets spiral out of control, and no one seems to know the next step. The good news? A well-crafted scope of work can solve these problems before they arise. In this guide, I’ll show you how to write a clear and effective scope of work, complete with examples and a handy template to streamline your process. Table of Contents What is a scope of work? What does a scope of work include? Free Scope of Work Template How to Write a Scope of Work Scope of Work vs. Statement of Work Scope of Work Examples Download HubSpot's Free Scope of Work Template What is a scope of work? A scope of work is a formal project management document that ensur...