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Digital Marketing: Everything You Need to Know to Get It Right

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via Marketing https://ift.tt/WOEF3ag As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together. Nowadays, the internet and marketing go hand in hand, so you need to know what digital marketing is and how to use it if you want to meet your audiences where they're at — online. In 2024, there were an estimated 5.5 billion internet users globally , underscoring the need for a strong digital presence. With that in mind, I'm here to discuss all things digital marketing, backed by data from our 2025 State of Marketing Report that surveyed 1700+ marketers. Keep reading to learn more. Table of Contents What is digital marketing? Why is digital marketing important? Types of Digital Marketing What does a digital marketer do? Inbound Marketing vs. Digital Marketing: Which Is It? What types of digital content should I create? How to Do Digital Marketing Digital Marketing Examples AI and Digital Marketing How does a busi...
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How to Do Market Research & Better Understand Your Target Customers [Template]

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via Marketing https://ift.tt/ICqxB8X A few months ago, I struggled with creating effective email copy, despite following best practices. But once I dove deep into market research, everything changed. Based on my findings, I used our customers' own words and pain points in our messaging. This resonated deeply and led to increased reply rates and conversions. That's why market research is so powerful. It beats assumptions every time, removes the guesswork, and connects you directly with what your market actually wants. In this guide, I’m going to walk you through how to do market research for a business plan, whether you’re an experienced researcher or a newbie, so you can understand your audience, competition, and opportunities. Let’s dive in. Table of Contents What is market research? Primary vs. Secondary Research Types of Market Research How to Do Market Research Free Reports & Trends to Start Market Research Market Research Report Template How to Integrate...
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