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Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy

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via Marketing https://ift.tt/NifyTev Whether we realize it or not, we’re surrounded by integrated media planning. For example, a few months ago, I was driving to the airport and saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram and a SKIMS segment on “Keeping Up with the Kardashians.” I had one of those moments where I thought, “SKIMS is everywhere!” and soon, when I was shopping for shapewear for my wedding, guess what brand I thought of? (Spoiler alert: it was SKIMS). Integrated media strategy made this possible. Below, we’ll dive into what integrated media planning is and how to adopt it in your marketing strategy. Already know what you need? Jump there with this table of contents: Table of Contents What is integrated media? Integrated Media Planning Integrated Media Strategy Integrated Media Plan Examples Using integrated media essentially ensures that all of a business’ different audience segments can encounter its ads and li...
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9 Business Challenges Every Small Business Struggles With (And How to Fix Them)

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via Marketing https://ift.tt/oTJ7MwK In the first few years of business, small companies come up against many different problems. And – you’ve probably guessed it – some are harder than others to overcome. According to Shopify, the average annual business rate of business failure from 2019 to 2023 (for companies started only half a decade ago) is a scarily small 12.1%. This means that between 2018 and now, starting a small business hasn’t been the easiest task; if anything, it tells us that maintaining a business is a hell of a lot harder than starting one. With this potential fate looming over small business owners, it’s easy to see why people face their first few years of ownership with trepidation. However, many common business problems and challenges are actually fixable if you take a step back, assess your pain points, and rethink your strategy. In this post, I’ll discuss common challenges that small businesses may face, along with tactical advice about how to fix them. Com...
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Content Marketing Team Dynamics That Deliver Results

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via Marketing https://ift.tt/MDQZch9 As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project came with its own objectives and obstacles, one thing remained constant: a consistent underestimation of what a content marketing team achieves for the organization at large. The natural assumption about content marketing teams is that we write a bunch of blogs with some SEO guidelines or create some witty social media posts, and voila, the job is done! As an insider, I have seen firsthand that a solid content marketing team does much more than this. Content is the driver of discoverability for a company, and a solid content marketing team will help you achieve that. The fact that 45% of marketing and media leaders plan to increase their content marketing budget over the next year is a testament to that. In this blog, I will take you through what a well-structured content department is made of and...
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5 Marketing Experts Predict The Top Trends We'll See in 2025

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via Marketing https://ift.tt/gpSYAGH I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.” While the prophecy sounded oddly sinister (would I be alive during this traverse?), it turned out to be true: Shortly after, I decided to teach English in Thailand. While none of these experts claim to be psychics, their predictions are just as bold, provocative, and intriguing. And I'd be willing to bet they stand a good chance of coming true in 2025. So if you want to know your future as a marketer, keep reading. Lesson One : Newsletters will become like social networks. ICYMI newsletter creator Lia Haberman has a hot take to start us off: She thinks newsletters will become more like social in 2025. (Just… without the trolls, bots, and flame wars.) “By 2025, I think we'll see newsletters transition into being more like social networks. It’s going to be a race to gather the most subscribers and followers. Independent newsletter...
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Market Research: A How-To Guide and Template

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via Marketing https://ift.tt/TtURQ1Z A few months ago, I hit a wall while creating email copy for a client. The standard best practices weren't cutting it — our open rates were decent, but replies and conversions were flat. Everything changed when I dove deep into voice-of-customer research and really understood the messaging that resonated. Instead of guessing what might work, I used our customers' own words and addressed their true pain points. The result? Our reply rates shot up, conversions followed, and I learned a crucial lesson: real market research beats assumptions every time. That's what makes market research so powerful — it removes the guesswork and connects you directly with what your market actually wants. Whether you‘re an experienced researcher or just getting started, this guide will walk you through conducting thorough market research to understand your audience, competition, and opportunities. Let’s dive in. When I look at how market research has e...
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