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How to Humanize AI Content So It Will Rank, Engage, and Get Shared in 2025

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via Marketing https://ift.tt/ED12Tbp I still remember my first taste of artificial intelligence (AI) .It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you could have a “conversation” with when your real friends weren’t online. But honestly, even as a preteen, I could see that it needed a lesson in humanizing AI content. While SmarterChild could ask how I was and tell jokes, the exchanges felt, well, robotic . It couldn’t learn or remember information over time, and it had trouble navigating human quirks like slang and shorthand. It also seemed to always throw out the same canned phrases, like it was the star in an ‘80s sitcom. Thankfully, much of this has improved today, but the challenges (and importance) of capturing human candor and understanding remain — especially for marketers. Let’s unpack how to maintain your human touch while still reaping the benefits of AI content as a marketer. Table of Cont
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Getting Your Scope of Work Right — the Complete Guide [+ Templates & Examples]

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via Marketing https://ift.tt/2cEf5vB As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity, so I know who’s responsible for what and when tasks are due. Many projects derail because expectations aren't clearly set from the start. Deadlines get missed, budgets spiral out of control, and no one seems to know the next step. The good news? A well-crafted scope of work can solve these problems before they arise. In this guide, I’ll show you how to write a clear and effective scope of work, complete with examples and a handy template to streamline your process. Table of Contents What is a scope of work? What does a scope of work include? Free Scope of Work Template How to Write a Scope of Work Scope of Work vs. Statement of Work Scope of Work Examples Download HubSpot's Free Scope of Work Template What is a scope of work? A scope of work is a formal project management document that ensur
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Need to Write a Job Offer Letter? I’ve Got You Covered [+ Free Template & Examples]

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via Marketing https://ift.tt/xEChGyR You’ve just wrapped up all those interviews, and now you’ve found the perfect candidate. Next up? Offering them the job. But there’s one last thing standing in your way — writing the job offer letter. I know how tricky it can feel. You want it to hit the right tone. But, between the legal speak and making sure every detail is perfect, it can quickly become overwhelming. That’s where a job offer letter comes in handy. In this post, I’ll walk you through different job offer letter examples for all kinds of roles and industries. Plus, I’ll share a free template to get you going. Let’s dive in! Table of Contents What is a job offer letter? What is included in an offer letter? Job Offer Letter Template Job Offer Letter Examples for Any Hire Tips to Boost Your Offer Acceptance Rates Frequently Asked Questions What is a job offer letter? A job offer letter is a formal document from an employer to a candidate, outlining the key details of
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What Is a Risk Assessment? My Complete Guide [+ Free Template]

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via Marketing https://ift.tt/7X4lgKj No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits. But it’s the unexpected curveballs you don't see coming, like a sudden cybersecurity breach or equipment failure, that really shake things up. Trust me; I’ve been there. That’s where a risk assessment comes in. With it, I can spot, analyze, and prioritize risks before they turn into full-blown problems. I can get ahead of the game, so that when the unexpected strikes, I already have a plan in place to keep things under control. In this guide, I’ll share tips for running a risk assessment in five easy steps. I’ll also feature a customizable template to help you sharpen your decision-making. Table of Contents What is a risk assessment? Purpose and Benefits of Risk Assessments When should you conduct a risk assessment? Types of Risk Assessments How to Conduct a Risk Asse
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How Brands Can Act Responsibly During a Crisis

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via Marketing https://ift.tt/2LMtBu0 It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morning, so it’s still really hard to care about send rates and conversion optimization. Lucky for you and me (and my editorial calendar), I found a story that I do care about. And my sense of humor is still (mostly) intact. It’s a story of cleverness and kindness. A story about how one business owner used her clout to help her community. And a story about how your brand can do the same, should you find yourself in the middle of a crisis. And don’t worry: we’ll also check out examples of how businesses of different sizes chipped in, so there’s plenty for you SMBs and enterprise marketers, too. Making Magic in a Time of Trouble Charla Schlueter sits in front of me meticulously shuffling a deck of Magic the Gathering cards. Yet each time the door beside us opens, she greets each newcomer with a smile
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