ContentMartketing

via Marketing https://ift.tt/ZnkTfPW The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email outreach, learn how to maximize conversions with AI CRO. If Kieran and I were to invest our marketing budget anywhere in the next 6-12 months, it would be in AI Conversion Rate Optimization (AI CRO) . In fact, we believe in AI CRO so strongly, that we easily rank it above other marketing growth strategies like organic search, paid performance, brand marketing — even product marketing. The return potential is simply unmatched, with some experiments seeing conversion rate increases of 50-100%. Now, I know what you’re thinking: CRO has been a marketing staple for decades. And you’re right. But AI has turned the process completely on its head, offering new levels of personalization, scaling, and automation that weren’t even fathomable a year ago. The result? A faster, smarter way to turn curious visitors into loyal customers. In

via Marketing https://ift.tt/SY9zHD6 Creating social media strategies can be overwhelming — especially when launching a new brand or building an online presence from scratch. I remember looking at all the channels, tools, and features, thinking, “How am I supposed to fit all of this into a marketing strategy?” And if you don’t have a dedicated social media team, it gets even tougher. But here's what I learned: Success online comes down to having a strategy that’s simple, realistic, and works with the resources you have. I recently sat down with three top-tier social media experts and dove into HubSpot's 2024 State of Social Media Report . Together, we explored how to develop a strategy that drives traffic and delivers real ROI to your brand. Think of your social media strategy as the master plan for how you create, post, and engage with your social media content. It encompasses social content guidelines, posting cadence, social media marketing campaigns, target audience,

via Marketing https://ift.tt/MrQDIkx Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I moved to the United States exactly a decade ago. I’ve been saying this a lot lately — perhaps my brain is still adjusting to this milestone. I remember when a friend once said, “I plan to stay in this country for 5 years.” At the time, I thought, “Five years is a lot; I’ll definitely be here for much less.” Well, ten years have passed, and I’m still in the San Francisco Bay Area — this is the longest I’ve lived in any city as an adult. Before moving, I did a lot of job search research . I felt prepared — I had a good resume and had worked for international companies, including Hewlett-Packard and Visa at one of the largest global ad agency networks. It sounded impressive on paper, but when I started interviewing, I faced real challenges. It felt like I was saying one thing, but the interviewers heard something compl

via Marketing https://ift.tt/4zOCbU0 Recently, I came across a viral video from Jensen  Tung , a talented creator on our HubSpot Creator Network . In the video, Jensen created a YouTube channel using only AI! He made it look easy, but is it? I had to see for myself and document my own experience. So, read this blog post to follow my own journey of creating a YouTube channel using only AI! Let's go. Using AI to Find a YouTube Niche Before I can create anything, I need to figure out my niche. What is my channel about? Like Jensen, I'm using ChatGPT to ideate and craft written content for my channel. I asked ChatGPT to list 100 easy YouTube niches. Of course, blogging tips caught my eye. YouTube Branding with AI Alright, I will make a YouTube channel covering blogging tips and advice. That was easy to figure out, but what's my brand? What's my name? What do my logo, banner, and bio say? I'm going to follow Jensen’s lead and use generative AI. I asked ChatGPT

via Marketing https://ift.tt/dVavEFy Creating videos for Instagram has to be one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live, and Stories, marketers like you and me have so many fun opportunities to get creative and to make things even better — they actually work. According to recent HubSpot Research , marketers rate Instagram the #1 social media platform for video ROI, engagement (likes, shares, etc.), and leads. And I’ve seen this first-hand, both professionally and personally. In this article, I’ll detail everything you need to know about posting and creating video content on the platform and share actionable tips I and big brands have used to be successful. New to Instagram marketing in general? Check out our article, “ How to Use Instagram: A Beginner's Guide [Expert Insights + New Data] .” That foundational knowledge is essential when diving into Instagram videos. Table of Contents Instagram Videos vs Reels Why create videos for In