Social Media Marketing Mastery: How to Turn Likes into Loyal Customers
via Marketing https://ift.tt/zn0F1KU I mourned a little the day Duo, Duolingo’s mascot, died . And, I rejoiced when the company brought him back, saying the neon-green owl faked his own death. That’s the power of social media marketing . Brands have the opportunity to tell stories in creative formats that can win our attention. That’s a huge market. According to Statista , there were 5.24 billion social media users as at Feburary 2025, representing over 63.% of the entire world’s population. In 2024, people spent an average of 143 minutes daily on social media . But guess what? Sometimes, I spend three to four hours daily on social media and most likely, other people do too. Whether you’re a marketer or business owner, your potential customers are active on social media platforms. In this guide, I’ll share everything I’ve learned about social media marketing, its benefits, and how to build a social media marketing strategy that delivers the results you want. Table of Contents ...