Morning Brew's Co-Founder on The Three Channels That Will Win 2025 (Plus, How to Craft a Voice That Stands Out)
via Marketing https://ift.tt/YLDJvC5 All I have to show from my college days is a questionably long Facebook album titled “For the Nights I'll Never Remember, and the People I'll Never Forget.” Meanwhile, when Alex Lieberman was in college, he launched a newsletter now valued at $75M. It's okay… We all have our strengths. Meet the Master Alex Lieberman Co-founder and executive chairman, Morning Brew; co-founder of Storyarb Claim to fame : Launching a newsletter now worth $75M — from his college dorm room Lesson 1: When launching a biz, embrace the ol' hub-and-spoke model. Lieberman had no clue he was following what he now calls the hub-and-spoke model while getting Morning Brew off the ground at University of Michigan. But he most certainly was: He and his co-founder, Austin Rief, would visit business classes and clubs across campus and ask professors if they could speak to students. They'd launch into a quick 30-second pitch about Morning Brew, collect...