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Social Media Marketing Mastery: How to Turn Likes into Loyal Customers

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via Marketing https://ift.tt/zn0F1KU I mourned a little the day Duo, Duolingo’s mascot, died . And, I rejoiced when the company brought him back, saying the neon-green owl faked his own death. That’s the power of social media marketing . Brands have the opportunity to tell stories in creative formats that can win our attention. That’s a huge market. According to Statista , there were 5.24 billion social media users as at Feburary 2025, representing over 63.% of the entire world’s population. In 2024, people spent an average of 143 minutes daily on social media . But guess what? Sometimes, I spend three to four hours daily on social media and most likely, other people do too. Whether you’re a marketer or business owner, your potential customers are active on social media platforms. In this guide, I’ll share everything I’ve learned about social media marketing, its benefits, and how to build a social media marketing strategy that delivers the results you want. Table of Contents ...

How to Create a Lead Generation Website: 9 Simple Optimizations

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via Marketing https://ift.tt/huAd8UK A few years ago, I was working with a startup that had just launched their website. We were proud of it — it looked clean, had great product shots, and ticked all the branding boxes. But after the first month, we realized something was off: barely any leads were coming in. Traffic was decent, but conversions were almost nonexistent. After digging in, I realized we were making it hard for people to take action. There was no clear call-to-action (CTA), no form above the fold, and definitely no follow-up once someone showed interest. We were so focused on how the site looked that we forgot what we actually needed it to do. That experience taught me something big: a beautiful website isn’t necessarily a lead-generating one. But with a few thoughtful tweaks, you can optimize your website and turn passive traffic into a steady stream of engaged leads. Whether you’re starting from scratch or just need a few quick wins, there are simple things you can...

Be an Addition, Not a Substitution: Lessons from Tom Holland's NA Beer Brand

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via Marketing https://ift.tt/GZtglK7 When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he'd “find myself in these boardrooms” surrounded by experts spouting unfamiliar terms. The once and future Spider-Man told Seth Meyers , “thank God I found acting,” because it took “every bit of acting chops I’ve got to convince them I know what I’m talking about." Today’s master of marketing is one of those boardroom experts, and her marketing wisdom will help you hone your Spidey senses — whether you’ve got a celebrity-founded brand or not. Meet the Master Jackie Widmann VP of marketing for BERO Brewing Fun fact: Holland‘s self-deprecating humor isn’t entirely founded. Widmann has learned from him, too — “he knows his audience so well,” she says. “We take his lead on the best way to announce new things for the brand.” Lesson 1: Don’t market to everybody. Your product or service isn’t for everybody. And t...

25 Live Video Stats Marketers Need to Know This Year

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via Marketing https://ift.tt/a7Ytxv4 As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more customers and conversions. Video has grown into an essential marketing platform, and social media is rewarding those who prioritize a live approach. I’ve narrowed down the top live video stats to give you and your teams a better picture of what’s trending this year in live video marketing. Classic and emerging platforms like YouTube, Facebook, Instagram, TikTok, LinkedIn, Whatnot, and Twitch.tv cater specifically to live streaming, with good reason. I’ve learned that viewers find live streams engaging because they offer a chance to see raw, authentic footage, go behind the scenes, watch product tutorials , interact with influencers, or participate in live Q&As with industry experts. When it comes to streaming live video , the creative possibilities seem endless. Good news and bad news: Revenue potential just went way up, but the wh...