ContentMartketing

via Marketing https://ift.tt/R29jKqQ I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or even traditional outlets like TV and radio. This is where a solid media mix comes into play. By using multiple channels strategically, I can deliver messages more effectively, ensuring they reach the right people at the right time. But how does this help you plan better campaigns? And why has it become such a critical part of modern marketing strategies? I’ll break down how a strong media mix works, share some compelling stats, and highlight an example of a brand that is nailing it to take their campaigns to the next level. Table of Contents What is a media mix? Media Mix Example Media Mix Stats in 2025 Media Mix Optimization Media Mix Modeling Tips for Optimizing Your Media Mix A media mix is another term for an overview of the channels businesses choose to execute their marketing strate...

via Marketing https://ift.tt/BVk0KIZ Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying isn’t only for the biggest brands anymore. If you’ve been looking for new ways to get your ads in front of your target audience, I’m going to walk you through how to do just that — from how media buying works to the processes for carrying it out. Then, I’ll take you through the best platforms to get you started, with tips and advice from marketing experts along the way. Ready? Grab your free media plan template , and let’s dive in. Table of Contents What is media buying? Media Buying vs. Media Planning Types of Media Buying How Digital Media Buying Works The Media Buying Process Media Buying Tips Best Digital Media Buying Platforms Exactly what is a media buyer, then? Whether they're watching a TV show or scrolling through a website, media buyers are the ones who get brands in fron...

via Marketing https://ift.tt/DT9apPj We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job of a buyer persona. While demographic survey results are great, many factors of customer behavior are needed to create a well-rounded and detailed buyer persona. In this piece, I’ll explain what a buyer persona is and show you how to combine different research methods to form and create detailed buyer personas. In just a few thoughtful steps, you’ll walk away with consumer stories and profiles representing your customer base. The strongest buyer personas are based on market research and insights you gather from your existing and potential customer base (through surveys, interviews, etc.). Buyer personas are unique to every company, and so is their name for them. You may see buyer personas referred to as “customer personas,” “marketing personas,” “audience personas,” or “target personas.” Each has the same meaning but will...

via Marketing https://ift.tt/eI3ZUkH If you’re anything like me, you probably wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and give your audiences unforgettable brand experiences. I get it. That’s why I put together this overview of top marketing trends for 2025. I’ll share some of my favorite highlights from HubSpot’s recent survey of more than 1,700 B2B and B2C marketers, exploring the key trends, tools, and challenges that today’s marketing professionals are focused on the most. Plus, keep reading to hear from leaders at OpenAI, Asana, Adobe, Bitly, and more.  Top Digital Marketing Trends in 2025 1. AI is helping marketers keep up with increasing content needs. In 2024, AI usage among marketers rose at a staggering rate. And while there are countless AI tools available to help with a wide variety of marketing needs, today’s marketers reported they have been particularly focused on...