ContentMartketing

via Marketing https://ift.tt/w8PAvJR Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I never wanted a business that only looked good from the outside. Creating only to satisfy the eyes of onlookers, audiences, and critics would be, and will always be, a waste of my time. Over a decade ago, I walked away from a dull, corporate job because it felt like a trap — a suffocating environment designed to put me on a creatively draining conveyor belt headed for “Welcome to 65 and retirement!” Frankly, that wasn’t for me. I became an entrepreneur so that I could build a business that is a free-flowing, evolving extension of who I am, rather than morphing it to fit what I think the industry wants it to be. For most of my career, I’ve been a “figure it out” sort of girl. I’ve DIY-ed my way to success, including creating my own logos and coding my old websites. So, when I realized the visual aspects of my busine

via Marketing https://ift.tt/4cDCz3s More than 300 marketing pros told us whether their worst fears or wildest dreams have come to fruition since the launch of Google’s AI Overviews (formerly SGE) in May 2024. The much-hyped and much-criticized event, which Google immediately scaled back after AI Overviews (AIO) served users with incorrect and potentially harmful info, marked the wide launch of AI-generated search on the world’s biggest search engine. Now that Google has patched up its early missteps and SEOs have had time to observe traffic changes, we conducted a survey to determine whether the white-knuckled AI anxiety is backed by any evidence. We’ve got the numbers on AIO’s effects on traffic, what SEO changes to look for in the coming year, and pro tips from SEO experts on how to adapt and optimize your web and content strategies. Table of Contents What is AI Overviews? What other changes are coming to Google Search? How does AI Overviews affect web traffic? What is

via Marketing https://ift.tt/eUznZDX I won’t pretend I’m an event marketer. But my mom has been a director of special events for over 20 years (shoutout to her), so I completely understand the importance of good event registration tools. I’ve heard her rattle off the many tasks that need to be completed before, during, and after an event. And she comes from a small team, so it’s very easy for things to feel overwhelming … and quickly. So, I did two things: 1) I sat down with my event pro of a mom to talk about her favorite event registration software, and 2) I scoured the internet to give you a few more options to choose from. All I ask for in return? An invite to your next event 😉 Let’s get into it. I’ve broken this list into three sections: Free Event Registration Tools : You may see a familiar face here since it’s one option that’s always free. An Event Director’s Favorite Tools : These are a couple of my mom’s picks based on her experience running events for a large,

via Marketing https://ift.tt/7Sag4Xu Buying or selling a home is an important financial (and emotional) decision, and your clients want an agent they trust to protect their interests and help them navigate the complexities of the process. That's where real estate social media marketing comes in. When applied correctly, it can be a great way to start conversations, share advice, and grow an ongoing relationship with buyers, sellers, and renters. So, I’m diving into the value of using social media as a real estate agent, a list of tips and trends, and examples of social media posts you can incorporate into your real estate marketing strategy. Table of Contents 15 Social Media Strategies for Real Estate Agents The Power of Real Estate Social Media Marketing Post-Pandemic Social Media Real-Estate Trends Social Media Marketing Platforms for Realtors Real Estate Social Media Content Ideas The Power of Real Estate Social Media Marketing A social media presence helps you bu